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Email marketing

Personalisation

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Personalisation

Each email that you send out can be fully personalised using any data that you have available, this typically includes includes the recipients first name, surname and so on. Additionally, you can also personalise the content that gets sent out, by categorising the content on your email newsletters. When a member subscribes to your mailing list, as well as asking them for their name, location etc, you can also ask them to choose which categories of information they want to receive. When you compose your email newsletter, you can then categorise each item that you add to your newsletter, so when each email gets sent out, only the relevant chosen information is included.

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